First impressions matter. Reaching the right customers requires having the right content. We carefully design a site that’s appropriate for your industry. Connecting your brand story with a unique value proposition plays an integral role. It’s the combination of world-class design with functionality. The result is an informative and highly relevant site that connects with consumers.
Heyscoob! is a WordPress website design agency for small and medium sized business, startups, and e-commerce companies. Many B2B and B2C companies are missing design and technical elements that frustrate visitors and cause issues for search engines.
Web design includes proper messaging, color selection, images, font choices, and more to drive conversions. Use of these elements not only enhances the visitor experience but achieves revenue goals. At Heyscoob!, we believe successful web design compels visitors to take action. A site should have a modern look but not at the expense of search engine optimization efforts.
Web design and proper content structure isn’t just for higher rankings. A great website means a great user experience. When done correctly, these elements have a measurable impact on your digital marketing KPIs.
Responsive web design is the ability of a website to change to the dimensions of any device. With mobile usage nearing 60% of all search traffic, this ability ensures that visitor expectations are met. Quite simply, visitors should have a consistent experience irrespective of device whether they’re on a desktop, tablet, or smartphone.
Principles of Effective Web Design
The principles of effective web design are made with user experience and conversions in mind.
Usability. Visual design does not determine the success of a website. Usability does. Proper classification of information is critical to ensure they don’t leave and go to your competitors.
SEO Compliant Design. To fully capitalize on search engine optimization’s capability, a site should have proper architecture with an search engine friendly CMS.
Effective Writing. It’s important to write for the user and not for yourself.
Graphics and image placement. To reinforce brand identity and messaging, placement is critical.
Readability. Users do very little reading. They scan. Proper spacing, typography, and colors facilitate the path they take based on their needs.
Mobile Friendly. Have a mobile first mindset. Nearly half of all research starts on a mobile device and it’s increasing. Make sure you design for mobile shopping and browsing.